An AI Stan Lee Hologram Is Coming to LA Comedian Con (Actually)

Los Angeles Comedian Con is subsequent week, and one among its huge visitors is, apparently, an AI hologram of Marvel Comics legend Stan Lee.

Per the Hollywood Reporter, the hologram can be a part of the Stan Lee Expertise at LACC. Together with the usual $15-20 expertise price to hitch the sales space, followers can spend cash to take selfies with the hologram or have one-on-one conversations with it for 3 minutes. It was created by Proto Hologram—the corporate that made an interactive mirror for malls to advertise The Conjuring: Final Rites—and digital manufacturing firm HyperReal.

Stan Lee Legacy Packages head Bob Sabouni assured the commerce that the hologram wouldn’t say something that isn’t “in step with issues [Lee] spoke about in his lifetime, [letting us] construct a voice that stays true, not all the time phrase for phrase, however all the time trustworthy in spirit, context, and intent.”

Even so, that doesn’t take away from the truth that Stan Lee died in late 2018 months after reports circulated of individuals in his social circle making an attempt to capitalize on his decades-long success for their very own ends in very weird ways. (One supply on the time described the entire ordeal as “a fucking mess,” which simply says all of it.) This will’t assist however fall into that territory, compounded by the truth that he can’t say no and even be duped into consenting as he may’ve towards the tip of his life—and that’s not stepping into the latest controversies and considerations surrounding AI and its relationship to the dead.

In a press release to io9, Chris DeMoulin, CEO of LACC mother or father firm Kamikaze Leisure, stated he beforehand labored with Lee within the 2010s when LACC had a license take care of Lee’s POW! firm, and noticed “how a lot Stan cherished interacting with followers, being on panels, telling the Marvel story, and interesting future generations of followers. I met with Bob and pitched him the thought of working to create a hologram illustration of Stan, which may faithfully characterize how Stan used to work together with followers at cons, together with [ours].” The hologram has been in growth for “a number of months,” added DeMoulin, and has been “coming alongside nice” in latest weeks.

“That is all about serving to to increase Stran’s legacy — one thing he himself talked to many people about when he was alive. […] We all know that this hologram isn’t Stan, and might by no means be good.  However we expect it’s enjoyable, genuine, very correct when it comes to the way it responds to questions, and offers the followers a glance into who Stan was, type of [like]  an IRL documentary. And in that regard, it serves the mission of the Stan Lee Universe crew to protect and prolong Stan’s legacy into the long run. We invite everybody to return see it for themselves, and after you’ve really skilled it, we’d like to get your suggestions.”

io9 has reached out to LA Comedian Con organizers for any further feedback or readability on the Stan Lee hologram and can replace if a response is given. Los Angeles Comedian Con runs September 26 to twenty-eight.

Replace (9/20/2025 @ 2:30 PM ET): This story has been up to date with quotes from Kamikaze Leisure CEO Chris DeMoulin.

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