X Claims It Banned the European Fee’s Advert Account. It Says It Wasn’t Utilizing Advertisements

On Saturday, X says it slapped the European Fee with a ban on its X advert account over what it has deemed a rule violation. Coincidentally sufficient, the European Fee had just slapped that social media platform with a fine of about $140 Million a day earlier for alleged deceptiveness and lack of transparency, and for allegedly withholding obligatory information disclosures.

However the European Fee says it doesn’t pay for advertisements on X anyway—a Fee coverage that has stood for over two years.

In line with an X publish by X head of product Nikita Bier, the European Commission’s tweet announcing the fine was itself misleading. Bier says there’s an exploit within the X advert composer, and that the European Fee used it “to publish a hyperlink that deceives customers into pondering it’s a video and to artificially enhance its attain.”

The irony of your announcement:

You logged into your dormant advert account to make the most of an exploit in our Advert Composer — to publish a hyperlink that deceives customers into pondering it’s a video and to artificially enhance its attain.

As you might bear in mind, X believes everybody ought to… https://t.co/ziuhUOimOT

— Nikita Bier (@nikitabier) December 6, 2025

The European Fee’s publish does have a video in it:

At present, we fined X for non-compliance with transparency obligations underneath the DSA.

We’re holding X accountable for:
🔹Misleading design of its ‘blue checkmark’
🔹Lack of transparency of its promoting repository
🔹Failure to offer entry to public information for researchers

↓

— European Fee (@EU_Commission) December 5, 2025

Nevertheless, a Fee spokesperson identified to Gizmodo that the European Fee announced a policy of not advertising on X back in 2023, in addition to a suspension of all different paid companies. “The suspension nonetheless applies,” the spokesperson mentioned.

The European Fee’s publish has what seems to be an overlaid play button at first, however it autoplays a video—and that is no completely different from the slightly puzzling method video posts on X appear to work in regular circumstances, reminiscent of in this video post from Kawasaki. In our exams, on desktop the play/pause operate implied by the play button picture on the Fee’s publish works usually.

On cellular, nevertheless, the play/pause operate is damaged in our exams. As an alternative of pausing the video, it takes the person to the European Commission’s press release about its fine against X. It’s not clear whether or not or not that is the problem that issues X’s Nikita Bier. Gizmodo reached out to X for readability about this a number of occasions, however has not heard again.

In line with the Fee spokesperson, “The Fee is solely utilizing the instruments that platforms themselves are making obtainable to our company accounts – this was the case with the ‘Submit Composer’ device in X.” Post Composer is an advertising-oriented characteristic that lives underneath the “X Enterprise” umbrella.

⁠”We anticipate these instruments to be absolutely consistent with the platforms’ personal phrases and situations, in addition to with our legislative framework,” the spokesperson mentioned.

When requested, the Fee didn’t make clear the way it was accessing Submit Composer if it was not paying for premium options, nor if it nonetheless has entry to them after the ban Bier claims he issued. The Fee’s X account has a grey checkmark, which is the verification badge for “governments and multilateral organizations.” According to X, “A few of these accounts could also be subscribed to Premium Organizations.” Two months in the past, X added further complexity to this by subdividing Premium Organizations into “Premium Enterprise” and “Premium Organizations.”

At any fee, the Fee spokesperson claimed of their remark that the Fee “at all times makes use of all social media platforms in good religion.”

If Gizmodo receives additional readability both from the Fee or X, we are going to replace this publish.